How important is one-box?
Ever wondered how much business can really be generated by working on those one-box results on Google? Ever thought about optimizing for anything other than a sku? Or, maybe you’re one of the many I’ve talked to that say Google Base / Froogle really don’t provide any traffic to your site and certainly not any business.
Well, I’m not going to give away all my secrets, but since Todd was nice enough to point out that it’s a serious part of my marketing strategy, I’ll share some numbers that might astonish you, especially if you’ve read our stats in the book.