Onebox - this is NOT comparison shopping
There are a lot of things that people have mentioned to me about onebox results over the years. They’re all excuses for not wanting to get IT involved in marketing. Let me address a few of those now, and more as I hear them again (I don’t keep a list of excuses because I don’t believe them).
First, I hear that “We’re not competitive priced enough”. Well, we’re taking onebox here, not froogle.google.com. This is not comparison shopping, this is feed optimization. Whoever optimizes a product best for the search phrase gets the impression, maximum of 3, but many times only one or two. Price is not an issue. If you’re already selling stuff online, you must be priced competitive enough.