Optimizing for SKUs - Maximum Conversion
Q: What do you do if your conversion rate is lower than you’d like?
A: Get incredibly qualified traffic to your site.
One of the most overlooked optimization tips is using the product brand name and model number in the title AND description. By also having those in the URL, the image path, and including a UPC you’ve created some very relevant listings that will most likely rank at the top for those coveted “I’m ready to buy - who’s taking my money” customers.