What’s the future of OneBox?
I’m not usually one to try to predict exactly what’s coming down the road. So I’ll use the concept that Danny Sullivan has shared many times at SES and online.
Danny says that one day - probably before too long - Google is going to flip a switch. At this point, for searches that they have a certain level of confidence that the searcher is wanting to buy a product they will just show Google Base results. So what exactly does that mean for those of us already doing OneBox optimization?