How did you automate your Google Base feed?
We currently have one person in charge of just adding products and adjusting pricing, so he can either add 20 - 30 products in a day or adjust pricing for 100’s of items (as he’s been doing recently.) As a result, we run our Google Base feeds daily.
No, I don’t manually submit anything. I don’t create an excel spreadsheet like so many marketers still seem to do. I don’t even see it happen.