How do I optimize for OneBox without messing up my Organic SEO?
This is a funny question I get from time to time. Funny because the answer is that doing feed optimization is really a totally separate task and has very little to do with on-site optimization, and much less to do with off-page optimization.
Organic optimization is all about what you put on the page and the off-page factors that influence rankings as well. Feeds don’t necessarily need to have any data from on the page. In fact, you could do a feed for phrases that aren’t anywhere on the product page. Not that Google would like it for long (their quality bots seem to have hit Base just a bit lately, which seems like a good thing), but it is possible.