$1M from Google Base? Really?
I’ve had a few people question if we really did $1M in sales from a Google Base feed. Yes, we did indeed get over $1M in sales from our Base feed in 2006. What might be even more impressive is that Base resulted in over 100,000 visitors during that same timespan to one site, and those converted to sales at above a 5% rate. In the power tool industry, that’s pretty high. I don’t have those same figures easily attainable for the other site, though.