How long has feed optimization been around?
For those of us that have been doing Base feeds since it was only Froogle and were accepted early into the beta, this game has changed a lot. When I first entered the Froogle Beta program, there were a lot of feeds that were just database dumps. Those didn’t do much against what a good feed was doing, and I started optimizing pretty much right away. That would have been 3 - 4 years ago.