What did Google do right when starting Froogle?
As most of you know, Froogle is what started the products portion of Google Base. Starting something like this from scratch and getting it to catch on isn’t an easy task, so they must have done something right. But what was it that they did right?
For starters, Google used their crawlers to pre-populate their new service. This showed some immediate value to the user, and it wasn’t awful. If you want an example of awful, MSN’s new product service is a good example.