What is Google getting out of Checkout?
Obviously, Google Checkout transactions are costing Google money. Regardless of volume, they can’t process credit cards for free. Their initial percentage of ad spend towards processing fees seemed like it’d make sense as a motivation, but when they changed to free transactions for the rest of 2006 and then through 2007, I started to wonder. Especially when they added the $10 incentive.
What is Google really up to?
On my way home from Nebraska People Making Money Online (it was cool - thanks Jeremy), it suddenly struck me.