Optimizing for Google Onebox

Knocking the competition down the results page.

What is the difference between organic optimization and OneBox optimization? 1000 Miles.

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I got this question last week, and it actually made me stop and think. The difference between optimizing for SERPs and optimizing for OneBox is actually quite a bit, but how do you really put that into words?

First, organic optimization is much more work. You not only need to get your content, title, headings, meta tags, site structure, and page cross-linking done correctly, but you’ve also got to worry about getting IBL’s with the proper anchor text pointed to the right page.

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February 26th, 2007 Posted by Brian Mark | General, podcasts | 3 comments