Optimizing for Google Onebox

Knocking the competition down the results page.

WebProNews Interview Posted

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David and I were interviewed in New York by WebProNews. You can view it here.

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April 23rd, 2007 Posted by Brian Mark | General | 12 comments

R.I.P. Froogle, Long Live GPS!

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As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base.

First off, the attributes used for narrowing the search have moved to the bottom of the page. This means more people are likely to click on something optimized generally than something optimized for attributes. A favorite trick of some feed optimizers has been including attributes your competitors don’t, then hoping that attribute gets featured. This may be less effective now, so paying more attention to the overall ranking is important.

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April 20th, 2007 Posted by Brian Mark | Changes, podcasts | 2 comments

Announcements coming soon…

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I’ve been busy developing some stuff on the backend of BaseOp, so I haven’t had a post here in a bit. I’m hoping to make several major announcements after I return from SES. Stay tuned… I should have 2 - 3 pretty big announcements over the next several weeks.

For all my readers / listeners, I apologize for the lack of activity lately. It will get better shortly.

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April 6th, 2007 Posted by Brian Mark | General, podcasts | 3 comments