R.I.P. Froogle, Long Live GPS!
As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base.
First off, the attributes used for narrowing the search have moved to the bottom of the page. This means more people are likely to click on something optimized generally than something optimized for attributes. A favorite trick of some feed optimizers has been including attributes your competitors don’t, then hoping that attribute gets featured. This may be less effective now, so paying more attention to the overall ranking is important.