OneBox titles that get results
One of the simple changes you can make to your feed is the product name, which is similar to a title tag on a website. It ends up being the hypertext people click on, so it can affect clickthrough rates just like good ad titles for PPC or good page titles and snippets for organic results. But what exactly makes for a good title?
Well, just like PPC and Organics, your results may vary. However, what I’ve found to work well is a combination of things.