What all can you post in base?
Google seems to think you can post just about anything into Google base. They list the following on their site:
Examples of popular item types:
- Events and activities
- Hotels
- Housing
- Jobs
- Personals
- People profiles
- Products
- Reviews
- Recipes
- Services
- Vacation rentals
- Vehicles
Examples of other interesting item types:
- Reference articles
- Business for sale
- Wine and food
- Book descriptions
- Company profiles
- Jewelry
- Software
- Games
While I have the most experience with products, the same basic techniques apply to any type of optimization you’re looking to do. Use your keywords in every field that makes sense, provide useful content, and generally optimize it like you would have optimized a site back in ‘99. No links, just the on-page stuff, or rather on-form submission and on-feed stuff. It just really takes a lot different approach than the typical build a bunch of links with the right anchor text and align that with your content.
There’s a lot of opportunity here… it’ll just take some creativity to monetize it. So, who’s up to the task? I’ve heard several “creative” ideas lately.