Why would I need to resubmit a feed?
A question I recently received via instant messaging:
I noticed that Google Base lets you change listing right in the interface. If that’s the case, why would someone need to resend their feed?
While it’s true that you can keep editing products and keep them on the site, I don’t personally have time to edit our 9,000 listings by hand to keep them active. Why did I say KEEP them active? Because of the following statement on base:
Most types of items (including products, events and activities, services, housing, vehicles, wanted ads, jobs, travel packages, and people profiles) automatically expire after 30 days.
I don’t have time to log in and edit 9,000 (and growing) listings every 30 days or less. Sure, you could make some edits, see what happens, and schedule uploads every few weeks. But it’s going to be a real pain if you want to keep products active for a long time to get in there and edit products.
If you’re going to be serious about Base optimization, keep sending those feeds on a regular basis.