Optimizing for Google Onebox

Knocking the competition down the results page.

Why can’t I crack the onebox?

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While doing some research last week, I came across some rather interesting information about base feeds appearing in the OneBox. You can view it here.

Google – Items may appear on Google under the following conditions:

  • Your items are bulk uploaded and updated at least 3 times per week.
  • Your items are highly structured with relevant attributes.
  • Your account is in good standing with a reliable upload history.
  • Your bulk upload has been approved by a content specialist.
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January 26th, 2007 Posted by Brian Mark | Automation, Beginner, Guidelines, Strategies, podcasts | 3 comments

How did you automate your Google Base feed?

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We currently have one person in charge of just adding products and adjusting pricing, so he can either add 20 - 30 products in a day or adjust pricing for 100’s of items (as he’s been doing recently.) As a result, we run our Google Base feeds daily.

No, I don’t manually submit anything. I don’t create an excel spreadsheet like so many marketers still seem to do. I don’t even see it happen.

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January 17th, 2007 Posted by Brian Mark | Automation, podcasts | 4 comments