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I’ve been sort of wondering this for a while, but at SES I heard a response from a Google rep in a session that made a lot of sense.
Since we know that onebox refers to the fact that there is just one search box, Universal is technically onebox results. He said to think of Universal as “Onebox Version 2″. Universal, which has a lot of people really freaked out, is just an evolution of the onebox results that we’ve been seeing for years and really isn’t something to fear, but rather something to learn, understand, love and dominate. Don’t look at it as something getting in the way of the organic results… think of it as opportunities to do something different for once to end up on the same first page of search results.
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September 17th, 2007
Posted by
Brian Mark |
Changes, Competitive Advantages, podcasts |
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As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base.
First off, the attributes used for narrowing the search have moved to the bottom of the page. This means more people are likely to click on something optimized generally than something optimized for attributes. A favorite trick of some feed optimizers has been including attributes your competitors don’t, then hoping that attribute gets featured. This may be less effective now, so paying more attention to the overall ranking is important.
April 20th, 2007
Posted by
Brian Mark |
Changes, podcasts |
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Danny Sullivan recently had a post pointing out a change to the product OneBox. Not only are they promoting products, but there is a link for just those results available through Google Checkout. I guess that means if you want maximum exposure, you’ll need to start accepting Google’s payment option.
February 1st, 2007
Posted by
Brian Mark |
Changes, Strategies, podcasts |
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