One of the simple changes you can make to your feed is the product name, which is similar to a title tag on a website. It ends up being the hypertext people click on, so it can affect clickthrough rates just like good ad titles for PPC or good page titles and snippets for organic results. But what exactly makes for a good title?
Well, just like PPC and Organics, your results may vary. However, what I’ve found to work well is a combination of things.
| Affiliates | Posting is not permitted for the promotion of affiliate sites or products sold through an affiliate marketing relationship. This includes item pages that are made up primarily of advertisements, or pages where advisements obstruct the view of the item. |
Well, that makes it pretty clear that affiliate links are not allowed. But it doesn’t go into the reasoning. For that, you need to rewind your SEO memory about 3 years.
While doing some research last week, I came across some rather interesting information about base feeds appearing in the OneBox. You can view it here.
Google – Items may appear on Google under the following conditions:
Brian Mark is a forum regular around the web and a speaker at Search Engine Strategies. He has worked at ToolBarn.com since 1999, taking the online retailer of power tools from a few orders per week to an Internet Retailer Top 500 company.
