For those of you that publish podcasts, did you know you can list them in Google Base? You can list each episode individually, giving each one optimized descriptions and a link to the file itself.
I stumbled across this a while back and thought to myself, “Self, will this really work?” I didn’t know if anyone would actually be interested in a podcast that was searching in base or not, so I submitted one of them and decided to see what the results were.
Not everyone sells products online. I don’t understand why they don’t, but some people just create content. I’m joking of course, but I thought it was worth mentioning that there are other options for appearing in the onebox. In fact, there are quite a few ways that non-product items can show up in OneBox results. There are enough that I doubt if I’ll get them all covered. I’m also looking for some guests to share some insight on optimizing the other results.
Brian Mark is a forum regular around the web and a speaker at Search Engine Strategies. He has worked at ToolBarn.com since 1999, taking the online retailer of power tools from a few orders per week to an Internet Retailer Top 500 company.
