How does Universal search relate to Onebox?
I’ve been sort of wondering this for a while, but at SES I heard a response from a Google rep in a session that made a lot of sense.
Since we know that onebox refers to the fact that there is just one search box, Universal is technically onebox results. He said to think of Universal as “Onebox Version 2″. Universal, which has a lot of people really freaked out, is just an evolution of the onebox results that we’ve been seeing for years and really isn’t something to fear, but rather something to learn, understand, love and dominate. Don’t look at it as something getting in the way of the organic results… think of it as opportunities to do something different for once to end up on the same first page of search results.