Optimizing for Google Onebox

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12 Responses to “WebProNews Interview Posted”

1. Comment by Baron Turner | April 27th, 2007

   Saw the interview. The clicking on the result you want for a given search doesn’t work any more - I also tried getting a couple of mates to click on my preferred result too. Google tighten up these holes quickly.
   I have some perfect testing. I have products with a directory company. They along with me have my products in base (UK). Theirs come up first - but when I go into PS - mine is one hte first page too. So I have a clear target to test with. Of course each upload from my XML feed takes a dya to show results - I’ll keep posting on the results if I may…
   Baron Turner

2. Comment by NeO | May 3rd, 2007

   One thing Brian failed to mention is that he called it an early night around 1am on Wed… and I stayed out till 6ish 7ish that morning… didn’t wear a jacket… completely hung over… and forgot about the interview…

   @Baron Turner - I would be interested in a link to your product results page to see what your doing…

   I’d also be interested in what you’ve done to optimize past your competitors

   David Brown / NeO

3. Comment by Baron Turner | May 21st, 2007

   Sorry - I lost my way back here - eventually found it.
   Guy’s - I have it.
   1. The more stuff you have in there the more they’ll one-box it. At least that’s what it looks like. I’ve bloated the feed to include variations of the product so that instead of 300 products I now have 684. Now my own product is showing along with the products I’ve placed with eDirectory - the online shopping mall - in the one box - for a number of searches. (My store is ChessBaron)
   2. The info you can add as custom fields doesn’t apear to affect the one-box.

   Here’s the search and the onebox:
   http://www.google.co.uk/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GGLJ,GGLJ:2006-33,GGLJ:en&q=buy+staunton+chess+set

   Here’s the product results page links in Base:
   http://www.google.co.uk/products?hl=en&rls=GGLJ,GGLJ:2006-33,GGLJ:en&um=1&authorid=1104921&cdn=ChessBaron+Chess+Set&lnk=storeall

4. Comment by Baron Turner | May 23rd, 2007

   Continued results show opinion above to be correct. Of course Goog will surely see what is effectively spamming in time.
   But whoah! I have a great question…
   What would the effect of linking to GPS results - like doing some SEO (the external linking part) on the page?? I’ll try it from two blogs and another site and report back (might take some time to see any results huh?) For testing purposes the link is going to be:
   http://www.google.co.uk/products?hl=en&rls=GGLJ,GGLJ:2006-33,GGLJ:en&um=1&authorid=1104921&cdn=ChessBaron+Chess+Set&q=&scoring=pd
   There are a lot of parameters in the URL huh? But that generally stops/slows-down Goog indexing when it comes across the originating site but not when it sees an explicit link from an external site.

5. Comment by Brian Mark | May 23rd, 2007

   I think you missed the robots.txt setting that prohibits the indexing of the products. At one point, shortly after the name change, they were indeed showing up in the organic SERPs. However, they excluded it once Danny Sullivan pointed it out and it hasn’t shown up since.

6. Comment by Brian Mark | May 23rd, 2007

   Also, as for your first comment, it was clicking on product results where no results were showing, not as a means of moving something up the list. I had blogged about that here already, and it does indeed still work, although it’s a bit tougher now.

7. Comment by Baron Turner | May 23rd, 2007

   Brian

   Wouldn’t the robots file stop their own bot from going any further from a higher page, but not an indexing of a page if linked to from outside? Does it check the root first? Anyway it’s done now - from http://www.veryboring.com and http://www.baronturner.com - I’ll pop back if anything coomes of it.

   Thanks for your explanation of the previous clicking thing.

8. Comment by Baron Turner | June 10th, 2007

   The feed is up to page 4 for ‘chess sets’ on google.co.uk

9. Comment by Baron Turner | June 29th, 2007

   The feed is up to page 3 on google.co.uk for ‘chess sets’ (and page 4 for ‘chess set’)

10. Comment by Baron Turner | August 31st, 2007

    The feed seems to have settled at page 2 for both plural and singular search phrases ‘chess sets’ and ‘chess set’ on google.co.uk. It has some hefty chess links helping it, and I think it could go further - but if anyone wants to participate in the experiment, please feel free to lik to the feed. It would be somewhat cool, way cool and super cool if it could appear on page 1 for searches. If searching for something more specific like ‘chess sets feed’, ‘feed chess sets’, or ‘google chess sets’ it’s number one and two respectively! Base feeds can be SEO’d”!!

11. Comment by Baron Turner | September 13th, 2007

    The feed is now on page 1 of the serps! A search in google.co.uk for either ‘chess sets’ or ‘chess set’ results in one result in the organic results being a feed to GBase products. Amazing.

12. Comment by Baron Turner | October 14th, 2007

    The product search URL is now in the top five results on the first page of two very competitive search phrases - ‘chess sets’ and ‘chess set’ in google.co.uk AND we have had significant sales increase since this happened. The URL only shows our stuff - it’s fantastic! Here’s the search: http://www.google.co.uk/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GFRD,GFRD:2007-29,GFRD:en&q=chess+sets

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The Author

Brian Mark is a forum regular around the web and a speaker at Search Engine Strategies. He has worked at ToolBarn.com since 1999, taking the online retailer of power tools from a few orders per week to an Internet Retailer Top 500 company.