How do I find out what my Google Base CTR is?
When you get to optimizing your base feed, you’re going to want to measure your results. To start with, you’re going to want to know how many impressions each item has received and how many clicks those items have received. To do this, just log in to your base.google.com account and click the link right below “Already using base?”, which is your items. What you’ll see is something similar to the list below.
| Item title | Item type | Status | Modified  |
Expires | Impr. | Clicks | Page views | |
|---|---|---|---|---|---|---|---|---|
|
Makita DCS510-18 18″ Chain Saw - edit
|
Products | Published and searchable | 4:13pm | Mar 1, 2007 | 200 | 8 | 0 | |
|
MK Diamond MK-304CR-158139 4-1… - edit
|
Products | Published and searchable | 4:13pm | Mar 1, 2007 | 3 | 0 | 0 | |
|
Makita 785516-A 1/4″ Square Dr… - edit
|
Products | Published and searchable | 4:13pm | Mar 1, 2007 | 62 | 17 | 0 | |
|
Milwaukee 6515-99 Heavy Duty 1… - edit
|
Products | Published and searchable | 4:13pm | Mar 1, 2007 | 85 | 1 | 0 | |
|
Bosch 2607018013 3″ Foam Rubbe… - edit
|
Products | Published and searchable | 4:13pm | Mar 1, 2007 | 81 | 0 | 0 |
Now, the data here looks pretty cool and all, but it resets each time a new file is processed. That’s because your items are considered new listings at that point. So, while the data is nice, it’s not as useful as it might be.
One sure way to not have this reset is to not upload a file for a few days. While this may not be ideal, it’s certainly better than not having stats. Besides, you’ll probably just be monitoring impressions and clicks for a few days, trying a new optimizaion, then comparing for a few days. I generally try a week at a time for testing myself, but you may want to try longer / shorter based on your product mix.
The big think is that you want to get a baseline reading, do some changes, then test - analyze - adjust your way to the top.
Comment by phil | February 2nd, 2007
lol, u need ( ) in your captcha…for example I just got 3 * 6 + 4…which could be 18+4 = 22 or 3*10 = 30.
Anyway, nice article. I was wondering beyond this though, how do these clicks show up in your logs? For example, I see traffic from google in so many ways (I left out the queries to protect the innocent):
http://www.google.com/hws/search?client=dell&adsafe=high&safe=high&channel=us-psp&hl=en&ibd=&q=
http://www.google.com/ie?q=
http://www.google.com/search?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&hl=en&q=
Comment by Jeff | February 2nd, 2007
I’ll upload my feed several times a day and/or week and my Impressions/CTC do not reset, am I the only one? Are you FTP’ing or uploading through the site?
Comment by SearchSandbox | February 2nd, 2007
Phil,
standard order of operations says that you always multiply before adding, so the result is always:
3 * 6 = 18
+ 4 = 22
http://www.mathgoodies.com/lessons/vol7/order_operations.html