What is the difference between organic optimization and OneBox optimization? 1000 Miles.
I got this question last week, and it actually made me stop and think. The difference between optimizing for SERPs and optimizing for OneBox is actually quite a bit, but how do you really put that into words?
First, organic optimization is much more work. You not only need to get your content, title, headings, meta tags, site structure, and page cross-linking done correctly, but you’ve also got to worry about getting IBL’s with the proper anchor text pointed to the right page.
By comparison, optimizing to get into the OneBox is pretty simple. You’re just doing things, as it was described by NeO a while back, as if it’s the SEO of 1997. Use your keywords everywhere that makes sense a few times, then add those words to some places that don’t really make sense and add them a few more times. No linkbuilding, no big barrier to entry, just a little time spent filling out a form or doing some work in Excel.
The other difference that I’d say is HUGE is that there’s no waiting game to play. With “Traditional” SEO (is SEO old enough to say that yet?), the changes you make today may take weeks to show what effect, if any, they had. With Base, you make your changes, and within hours you can see what those changes did for you. For anyone that likes instant gratification, this will be appreciated, I’m sure.
Finally, the other big difference is the amount of competition. Organic optimization means competing with 100’s of 1000’s of listings or more. For niche items, it may only be a few thousand. Base means competing with 100’s for really popular items. Even something crazy like ipod nano, which has 30M listings on Google is around 100k in Froogle, and that’s including a ton of accessories. Clicking to narrow it to the 2GB model leaves you with less than 2k listings.
What’s the difference? 1000 miles…
Pingback by » Using Google Base to store photos ____nicolas leroy___ | March 18th, 2007
[...] A few days ago, I discovered The OneBoxer, a blog dedicated to Google Base. An article, entitled “What is the difference between organic optimization and OneBox optimization? 1000 Miles.“, explained: First, organic optimization is much more work. You not only need to get your content, title, headings, meta tags, site structure, and page cross-linking done correctly, but you’ve also got to worry about getting IBL’s with the proper anchor text pointed to the right page. [...]
Comment by irishlass | March 26th, 2007
Thanks so much for the ideas. I posted a handful of items from my website to see what happens. ;^D
Comment by Josseph ( Better Search Engine Rankings ) | January 24th, 2008
THis is great stuff. I know SEO like the back of my hand, yet I have never optimized for product search, and am trying to learn more to offer it to my clients. Thanks a bunch.
Joseph.
Comment by Mr T Shirts | May 13th, 2008
I’ve been pluggigng away at SEO for a long time now and it is very much a long term process, which makes the onebox so refreshing, I can actually have some results instantly!
Thanks for the advice
Comment by The TShirt Man | September 15th, 2008
Thanx Oneboxer
You’ve made a difficult mission become a easier task for me.
Great Adive