Where does the name “Onebox” come from?
There’s been some confusion over this name, not only from newbies, but also among some experienced SEO’s and marketers. You see, Onebox results have nothing to do with the little “Box” drawn around them (imaginary or otherwise). In fact, the name isn’t from those results at all. It all goes back to the page before your results - the search page. These results come about from a single search box (one box) on the Google homepage, presenting you with options without having to search in any different manner than you’re accustomed to.
What does this mean for onebox optimization? I guess that really means onebox optimization is a holistic approach to optimizing, not overlooking any opportunities. I like to call that “Smart Marketing”. You can call it whatever you like.
Comment by Rick | September 10th, 2007
Nice to see you back again! Should we expect more posts?
Comment by Brian Mark | September 10th, 2007
I have one scheduled for next week and have 3 more topics almost ready to publish. I’m going to go for 1 per week this time and hope that doesn’t burn me out so much.
Comment by Tom Wilson | September 13th, 2007
Good to see you back Mark, I’m looking forward to your future posts how about a sneak peek?
Comment by Tom Wilson | September 13th, 2007
I’d also experience a new feature test on one of my feeds, i posted a story here with screenshots.
http://www.tomthedeveloper.com/blog/google_base_asks_the_questions/
i’d be interested to hear your thoughts on this and on where you think google base is going.