How to make Google OneBox results appear where there weren’t any
If you’ve submitted a Google Base feed and your product doesn’t show up in the Google OneBox, you’re sunk, right? Not necessarily.
The main thing you want to do if nothing shows up is give Google a helpful hint. This especially works if you have something brand new that they don’t necessarily know is a product yet. It’s comprised of a few simple, yet effective steps.
Select “Froogle” from the list
This helps, especially on newer products, for them to learn that this is a product search, but it works on items where there were established results as well. Many times, waiting a short bit then searching again could be enough to pop the product into the OneBox. If you’re not seeing it yet, have a few friends give Google some hints as well by doing the same process. If it’s not working, you’ll need to get a little more aggressive with your optimization and keep trying the Froogle clicks.
This doesn’t work all the time, but it’s worked quite a few times for me. You could almost consider it free non-converting clicks (the p.c. name for Click Fraud), but the end result is that you’re going to have the top free listing for that phrase - above the organics.
Comment by markus941 | January 22nd, 2007
Nice tip, thanks!
Comment by David | January 23rd, 2007
Worked for me! Thanks.
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[...] If I were using Google Base heavily, this is something I think I’d be doing religiously: Brian Mark explains How to make Google OneBox results appear where there weren’t any. I mean, is it really that easy? [...]